If you are a Sales guy, there is a high probability that you reach out to your prospects through cold emails on a day-to-day basis.
You are going to get into their inbox uninvited and your subject line can make or break your chances when it comes to your prospect opening the email.
This email subject line analyzer from CoSchedule is a perfect tool to rank your email subject lines. A better subject line can increase the open rates, click through rates and eventually leads to conversions based on your sales copy.
I tried using a sample subject line to test the tool (refer image above) and the results with suggestions were very helpful.
The subject line you enter is ranked out of 100 points based on the following factors.
- Words that increase opens
- Words that decrease opens
- Case (Uppercase / Lowercase / Title Case)
- Character Count and Word Count
- Emoji Count
This tool also provides a word bank for both 1 and 2 which can be used to pick words accordingly which result in opens and avoid words that decrease the odds.
While cold emailing belongs to the Sales end of the spectrum, Email marketing still continues to be one of the most sought-after marketing channels by leading marketers of the world.
This is because the subscribers have provided consent to be reached out through emails and they are open to receiving your communications.
But for your audience to open your emails, subject line has to stand out from the crowd that includes their digest from other similar service providers, spam emails, advertisements etc.
Compared to promoting your services on Facebook or any emerging social media channels, emails are still the cheapest way to market your services.
A killer email copy can convert your prospects into customers in no time. While this is being overused and abused by the internet marketers of our generation, you can still benefit from emails if you belong to specific niches.
I tried testing one of the subject lines from CoSchedule
Get 9,360% Bigger w/ Exceptional Content
and here’s how it ranks on its tool.
The results are generated in a few seconds and you can enter multiple variations of subject lines to find out which scores the best and use the same for their email campaigns. All your subject line variations are listed along with the score for you to pick from, which is a great feature.
Another tool from CoSchedule which is incredibly useful is the “Headline Analyzer” and it works just the same way.
Ideal for crafting your blog post titles. An interesting blog post title will definitely get the audience to click and read the article.