Invisible Influence by Jonah Berger – Book Review

I have heard raving reviews for Jonah Berger’s Contagious and while I was looking for that gem, I got my hands on his latest book ” Invisible Influence which was published in 2016.

Invisible Influence - Book Review

The cover of Invisible Influence conveys the core message of the book strongly. I was sold on the book right there.


This book Invisible Influence talks about the invisible influence that shapes our decisions and habits every day. It always dives deep into the hidden persuaders that play with our minds into thinking and acting in a specific way.

Do you prefer listening to a song listed on the Trending list instead of a normal one?

Does the word “Best Seller” influence your decision of picking up a book?

Do you feel uncomfortable ordering your favorite item on the menu just because your friend ordered the same just before you could say your order?

Do you want to be a part of the tribe but be perceived as unique?

Do you feel uncomfortable parking your car on a street where there are no other cars parked?

If you answered ‘Yes’ to any of the above questions, you are a victim of Invisible Influence too.

The author backs all the facts and arguments in this book with research and easily relatable examples. The brands discussed are well known but it was an interesting read to understand how our buying behavior has triggers in the hands of fellow humans.

There was an interesting case study of a solar power company that split test different strategies to bring down the energy footprint of the houses in the neighborhood and the successful strategy was a very simple and surprising one. I am not revealing that here.

What I Loved about Invisible Influence

  • It is a page-turner and no fluffs
  • Interesting experiments and case studies shared to back the facts.
  • Leads to self-introspection of the recent buying decisions.
  • A perfect blend of psychology, buying behavior and influence.
  • A few hard to believe but true facts.
  • Visual Trickery by Brands.
  • Neat organization of chapters.

I am looking forward to picking the book “Contagious” next. You can check out Buyology review here which was a great read on buying behaviors.

You can also check my reading list here.




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